Maui Made since 1985. Our uniquely hand sewn Hawaii brand custom swimwear has always been mindfully designed in paradise.

Perfecting the art of the bikini since 1985. We celebrate National Bikini Day every July 5 as the birth of an iconic fashion staple. Beloved for its playful and flattering design, the Cupcake is back as a limited edition style with contemporary updates.

Some swimwear styles are timeless. Flattering, comfortable and long lasting, our Core Collection has expanded with 2 new prints and one vibrant solid. Shop surf suits, high waisted bottoms and versatile bikini tops in store or online.

Skylar Lickle has made a name for herself in the surf community, chasing the biggest, gnarliest waves Maui has to offer. This year she won the Red Magnitude, a video-based competition which scored 21 female surfers on their top three rides (many occurring just a couple miles away from the Maui Girl Store in Paia at Jaws in Haiku). This July, she had the opportunity to surf Maui’s historic-once-in-20-year swell that sent Freight Trains rolling through the Maalaea Harbor. “It was great. Perfection at its finest,” Sky described. 

Caramiya can’t imagine living any other place than Maui. The tropical oasis is central creative inspiration. 

Five island-themed scary movies and series to watch this Halloween.

Different ways of styling basics elevate a simple item of clothing from good to great, and swimsuits are no exception.

Have you ever wondered about some of the names of our Maui Girl colors? Here’s a little background on some of the flora that inspired some of our favorite colors and prints.

Summer is here, and what better way to enjoy the longer days of the year than with a day at the beach. Here are some of our essentials for a successful beach trip!

Though two-pieces have been around for centuries, the invention of the modern bikini is accredited to Louis Réard. Named after the Bikini Atoll where atomic testing was occurring the week prior, Réard was a French engineer that debuted the piece on 5 July 1946 at Piscine Molitor, a popular swimming pool in Paris.

Our Ocean Girl collection was designed in collaboration with local athletes to create the most stylish and functional suits possible while in the water.