Small batch swimwear made in the USA. Be a Maui Girl, wherever you are.

Authentic suits, fearless women

Founder Deb moved to Maui in the 70's. There wasn't a proper bikini shop. She decided to start her own.

Hawaii swimwear
Hawaii swim brand
Hawaii swimwear
Handmade on maui

Island works of art, made just for you

In the upcountry town of Makawao, custom women's swimsuits are sewn with aloha

Custom swimwear

Satisfied customers make our day

  • "With small-batched limited-edition swimwear I embrace my authentic self. The styles hug me perfectly in every way as I dive deep into the ocean. "

    —Sydney Payne

  • Active Swimwear Hawaii

    "I enjoy Maui Girl because they too were established on Maui! They want to encourage everyone to feel comfortable and cute in the ocean!"

    —Skylar Lickle

  • "I purchased a rash guard for surf lessons and couldn't be happier with my experience! Top-notch swimwear + outstanding customer service!"

    —Riley Minard

Eco Packaging

Our mailer bags are made of 100% recycled plastic with Global Recycled Standard certification and a second adhesive strip, making them reusable.

Shop swimwear sales before they're gone

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