Swimsuits made for an Island state-of-mind. Be a Maui Girl, wherever you are.

Authentic suits, fearless women

Founder Deb moved to Maui in the 70's. There wasn't a proper bikini shop. She decided to start her own.

Hawaii swimwear
Hawaii swim brand
Hawaii swimwear
Handmade on maui

Island works of art, made just for you

In the upcountry town of Makawao, custom women's swimsuits are sewn with aloha

Custom swimwear

Satisfied customers make our day

  • "I recently purchased a swim shirt for surf lessons and I couldn't be happier with my experience! I highly recommend Maui Girl for top-notch swimwear and outstanding customer service!"

    —Riley Minard

  • "Suits for active Ocean Girls: strong enough for a good performance in the water, light enough for a beachy feeling. The suits fit my body like a second skin."

    —Julia Wiltschko

  • "I love the Maui Girl suits because of the beautiful colors and the perfect amount of coverage. MG makes me feel super feminine and pretty."

    —Sydney Payne

Eco Packaging

Our mailer bags are made of 100% recycled plastic with Global Recycled Standard certification and a second adhesive strip, making them reusable.

Shop swimwear sales before they're gone

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