Our Story


Debbie Kowalski Wilson has made it her mission to inspire others with the things that inspire her. After teaching herself how to sew, she opened the Clothes Addict, a French-style vintage clothing boutique, in 1978 in the town of Paia in Maui’s North Shore. The store drew quite the following, including Ringo Starr, Stevie Nicks and Cyndi Lauper. But then windsurfing became popular and she committed herself to find the bond between her art and the beautiful devotion to the ocean.

Forty years ago, the woman many refer to as just “Deb”, transformed her chic boutique into Maui Girl. Named after the 50’s song “Maui Girl” with a very simple promise. She would create swimwear that was functional as it was fashionable. Her suits were to be made for all manner of Island living, not just lounging by a pool. Designed to make surfing, windsurfing and diving even more enjoyable. Fashioned for those whose spirit is seduced by the sea, and whose spirit deserved to be seductive on its own.

Wilson’s swimwear was and always will be - a siren’s call. So, it shouldn’t really be a surprise then that her swimsuits have been featured in Sports Illustrated over 48 times. When the editor of Sports illustrated describes something as a work of art and it’s not the models she’s referring to, but the swimsuits, well, that’s going to turn some heads.

But turning heads is something Debbie Kowalski Wilson has been doing from the moment she began Maui Girl & Co. Today, Maui Girl continues the commitment to be an inspiration for all those who seek it. Recently acquired by new owners, it has established itself authentically in Hawaii, with an eye on sharing a little slice of the Maui with the rest of the world.

It is our passion to compliment the soul of every female who seeks the aloha spirit.

Seek it and you shall find us. Maui Girl.

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