Maui Girl seeks to empower women of all ages in all watersports, by offering active swimwear that stays put. We choose to highlight real water women in our marketing efforts, and support like minded organizations. Here are few examples.

Maui Made since 1985. Our uniquely hand sewn Hawaii brand custom swimwear has always been mindfully designed in paradise.

Perfecting the art of the bikini since 1985. We celebrate National Bikini Day every July 5 as the birth of an iconic fashion staple. Beloved for its playful and flattering design, the Cupcake is back as a limited edition style with contemporary updates.

Some swimwear styles are timeless. Flattering, comfortable and long lasting, our Core Collection has expanded with 2 new prints and one vibrant solid. Shop surf suits, high waisted bottoms and versatile bikini tops in store or online.

Maui Girls embody the power of the sea and the peace of the land, both in and out. 

Caramiya can’t imagine living any other place than Maui. The tropical oasis is central creative inspiration. 

Five island-themed scary movies and series to watch this Halloween.

Different ways of styling basics elevate a simple item of clothing from good to great, and swimsuits are no exception.

Though two-pieces have been around for centuries, the invention of the modern bikini is accredited to Louis Réard. Named after the Bikini Atoll where atomic testing was occurring the week prior, Réard was a French engineer that debuted the piece on 5 July 1946 at Piscine Molitor, a popular swimming pool in Paris.