Maui Made since 1985. Our uniquely hand sewn Hawaii brand custom swimwear has always been mindfully designed in paradise.

Perfecting the art of the bikini since 1985. We celebrate National Bikini Day every July 5 as the birth of an iconic fashion staple. Beloved for its playful and flattering design, the Cupcake is back as a limited edition style with contemporary updates.

Some swimwear styles are timeless. Flattering, comfortable and long lasting, our Core Collection has expanded with 2 new prints and one vibrant solid. Shop surf suits, high waisted bottoms and versatile bikini tops in store or online.

Skylar Lickle has made a name for herself in the surf community, chasing the biggest, gnarliest waves Maui has to offer. This year she won the Red Magnitude, a video-based competition which scored 21 female surfers on their top three rides (many occurring just a couple miles away from the Maui Girl Store in Paia at Jaws in Haiku). This July, she had the opportunity to surf Maui’s historic-once-in-20-year swell that sent Freight Trains rolling through the Maalaea Harbor. “It was great. Perfection at its finest,” Sky described.