Maui Girl Swimwear / Active Swimsuits Made on Maui Since 1985

Small batch swimwear made in the USA. Be a Maui Girl, wherever you are.

NEW Wahine Collection

Mindfully designed on Maui for active, authentic women

Utilize the tools in our Fit Guide to find your perfect surf suit

Founder Deb moved to Maui in the 70's. There wasn't a proper bikini shop. She decided to start her own.

Our story

Handmade on maui

In the upcountry town of Makawao, custom women's swimsuits are sewn with aloha

Shop custom suits Learn more

"With small-batched limited-edition swimwear I embrace my authentic self. The styles hug me perfectly in every way as I dive deep into the ocean. "
—Sydney Payne
"I enjoy Maui Girl because they too were established on Maui! They want to encourage everyone to feel comfortable and cute in the ocean!"
—Skylar Lickle
"I purchased a rash guard for surf lessons and couldn't be happier with my experience! Top-notch swimwear + outstanding customer service!"
—Riley Minard

Our mailer bags are made of 100% recycled plastic with Global Recycled Standard certification and a second adhesive strip, making them reusable.