Our community captures the Spirit of Aloha.
Since the brand started over four decades ago, the bright turquoise Maui Girl storefront near the corner of Hana Highway and Baldwin Avenue has been an emblem of Pa’ia Town on the North Shore. Island locals, surfers and tourists that wear our suits define what Maui Girl means to our community, and wow, we love it.
We’ve seen girls from all over the world mix tops and bottoms to match their unique styles. Maui Girls enjoy catching sun rays at the beach or surfing some of the best waves in the world (within just a few miles of our store!) Our community captures the Spirit of Aloha.
As Thanksgiving approaches, we can’t help but be grateful for the community of women who wear Maui Girl.
Over the past weeks, we ran a raffle through our Instagram (@mauigirlswimwear) to highlight Maui Girls in our community both near and far. Thank you to everyone who submitted pictures with the hashtag #CelebrateMauiGirls. @sarak_esthetician was the winner! Sara is a proud Maui Girl and owns our bottoms in almost every color! Mahalo, Sarah and much gratitude to our entire Maui Girl community.
Maui Girl AmbassadorsMaui Girls embody the power of the sea and the peace of the land, both in and out.
Skylar Lickle, From the Lineup to the StudioSkylar Lickle has made a name for herself in the surf community, chasing the biggest, gnarliest waves Maui has to offer. This year she won the Red Magnitude, a video-based competition which scored 21 female surfers on their top three rides (many occurring just a couple miles away from the Maui Girl Store in Paia at Jaws in Haiku). This July, she had the opportunity to surf Maui’s historic-once-in-20-year swell that sent Freight Trains rolling through the Maalaea Harbor. “It was great. Perfection at its finest,” Sky described.
National Bikini Day // 12 Weeks of Bikinis
Artists on Maui: CaramiyaCaramiya can’t imagine living any other place than Maui. The tropical oasis is central creative inspiration.